OVERVIEW
What is EventConnect?
EventConnect is a customer engagement platform designed to transform the pre-event experience. Unlike traditional event management apps that stop at bookings and reminders, EventConnect actively keeps attendees engaged in the days leading up to the event through personalized daily interactions, educational content, and gamification.
The TAFE Success Story
Our client, TAFE, used EventConnect to enhance their event experience, transforming long waiting periods into an exciting, educational journey. The platform delivered a 7-day pre-event engagement program that kept attendees informed, excited, and prepared for their event.
The Business Challenge
The Problem
Many customers book events well in advance. During this gap:
- Interest gradually fades
- Events are forgotten
- Customers arrive unprepared
- No-show rates increase
The Goal
- Keep the event top-of-mind
- Educate customers before they arrive
- Build excitement instead of silence
- Reduce last-minute drop-offs
The Solution
7-Day Pre-Event Engagement Program
EventConnect introduced a 7-day countdown engagement experience for TAFE that begins automatically once a user's event booking is approved. Instead of passive reminders, users receive daily value-driven interactions combining learning, gamification, and rewards.
Event booking confirmed. Anticipation begins.
One simple question about TAFE products. Instant points reward.
Short content covering tractors, features, and real use cases.
One-tap access. No searching, no friction.
Users arrive informed, confident, and excited.
Why This Works
Reduced No-Shows
Daily touchpoints keep events top-of-mind. Customers look forward to attending.
Pre-Educated Visitors
Users arrive understanding products and asking better questions.
Consistent Engagement
Daily interactions build strong habit formation before the event.
Gamified Anticipation
Earning points daily creates motivation and emotional investment.
Trust Building
Educational content positions TAFE as helpful and customer-focused.
Measurable Business Outcomes
EventConnect significantly improved event attendance, increased daily app engagement before events, enhanced customer preparedness, boosted quiz participation, and enabled more in-depth sales conversations. The 7-day journey transformed how customers engaged with TAFE events.
Real Customer Feedback
"By the time I reached the event, I already knew which tractor suited my farm."
"The daily quizzes made learning fun. I actually looked forward to notifications."
"I earned enough points before arriving—I couldn't wait to redeem them."
Conclusion
The pre-event engagement program proves that events don't start on event day—they start at booking.
By thoughtfully combining daily learning, light gamification, and rewards, EventConnect ensures that every customer arrives informed, engaged, confident, and excited.
